BSU bulletin. Economy and Management
Bibliographic description:
, TRANSFORMATION OF MARKETING TOOLS IN THE DIGITAL ECONOMY CONDITIONS // BSU bulletin. Economy and Management. - 2019. №4. . - С. 3-10.
Title:
TRANSFORMATION OF MARKETING TOOLS IN THE DIGITAL ECONOMY CONDITIONS
Financing:
Codes:
Annotation:
The article considers the features of functioning digital marketing tools in modern economic conditions. Today, a significant part of marketing activities is carried out through the Inter- net. Introduction of innovative technologies in marketing resulted in continuous communi- cation of companies (B2B or B2C) and the target audience in the World Wide Web. The ar- ticle notes that digital marketing environment is constantly changing; consumer trends and search engine algorithms are pushing companies to constant search for various methods and techniques aimed at interaction with consumers. Finally, we have proposed some sugges- tions for effective use of digital marketing techniques in the activities of companies. It is concluded that the role of digital marketing tools has changed.
Keywords:
digital economy; digital marketing; digital marketing tools; social media market- ing; marketing strategies.
List of references:
Article.pdf