, SEMANTIC DYNAMICS OF CONCEPT IMAGES IN HUMOROUS NET POETRY // Bulletin of BSU. Philology. - 2019. №2. . - С. 63-68.

SEMANTIC DYNAMICS OF CONCEPT IMAGES IN HUMOROUS NET POETRY

UDK: 82-17

The article reviews a new phenomenon in Russian literature of the beginning of the 21st cen- tury — a humorous net poetry, which arose on the basis of websites that unite non- professional authors into creative communities. Conceptual images in the aspect of their se- mantic dynamics are the main subject of the study. Ironizing over general perception of the masses, the authors of "pirozhoks", "poroshoks" and other humorous texts are engaged in deconstruction and reconstruction of familiar images, replacing the concepts that objectively exist in the public mind with new, laughable concepts. On the example of the image of Pushkin, the article reviews various semantic transformations of the image in the course of its collective creative. In conclusion, the authors try to justify the advisability of further studying concept images in humorous net poetry from the point of view of the meme theory, which is still only emerging in the domestic and foreign humanities.

humorous net poetry; concept image; semantics; deconstruction; collective crea- tivity; “pirozhoks”; irony; mass consciousness; meme; memetization.