Bulletin of BSU. Language. Literature. Culture

Bibliographic description:

Platitsyna T. V.

Vikulina O. V.

STYLISTIC MEANS OF A SPORTSMAN’S IMAGE CREATION IN VIDEO COMMERCIALS // Bulletin of BSU. Language. Literature. Culture. - 2016. №2. . - С. 52-55.

Title:

STYLISTIC MEANS OF A SPORTSMAN’S IMAGE CREATION IN VIDEO COMMERCIALS

Financing:

Codes:

UDK: 81.38:659.14

Annotation:

The article reviews stylistic means used in the creation of a sports- man’s image in video commercials related to the Winter Olympic Games 2014.

Keywords:

image, stylistic means, metaphor, epithet, simile, advertising text.

List of references:

1. Winter Olympics 2014: Trailer – BBC Sport [Электронный ресурс]. – URL: http://www.lib.tpu.ru/bibexamples_web_table.html

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