THE FUNCTIONING OF THE TABLOID DISCOURSE: A TYPICAL MESSAGE TO THE READER // Bulletin of BSU. Language. Literature. Culture. - 2017. №5. . - С. 39-49.

THE FUNCTIONING OF THE TABLOID DISCOURSE: A TYPICAL MESSAGE TO THE READER

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The article discusses the tabloid discourse of print media. Studied the largest printed publi- cation of Buryatia: “Информ Полис” end “Номер один” (2016-2017). In work the analysis of the message. This message is given to the reader as a result of reading and viewing the first page of the newspaper. The newspaper “Номер один” has a high conflict background announcements. From room to room in a shared semantic model of the message does not change. Most often, this message has the following contents: “to Live in Buryatia uncom- fortable”. The glossy cover of the newspaper “Информ Полис” more diverse. The rooms in 2017 dominated by two models: 1) overwhelming the main announcement (this announce- ment creates a standard message to the audience); 2) “equal” the influence of the main and minor announcements.

a consumer, a typical message, a tabloid discourse, an announcement, an emo- tional characteristic of life.