BSU bulletin. Economy and Management
Bibliographic description:
STRATEGY FOR RESTORING THAILAND'S TOURIST INDUSTRY IN THE POST-PANDEMIC PERIOD // BSU bulletin. Economy and Management. - 2021. №3. . - С. 27-33.
Title:
STRATEGY FOR RESTORING THAILAND'S TOURIST INDUSTRY IN THE POST-PANDEMIC PERIOD
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Annotation:
It will take several years before tourism sector recover from the financial damage caused by COVID-19. According to the UNWTO, in 2020 the number of international trips has decreased by 74%. The pandemic and restrictions adopted by the countries international tourist flow decreased by 1 billion trips compared to 2019 [4].
Thailand's tourism industry was no exception, before COVID-19 it brought the country $96.5 billion and provided employment of 8.5 million people. In 2020, the number of for- eign tourists fell from 40 million to 7 million, leaving 2 million to 4 million people unem- ployed. More than a third of tourism businesses have closed. After all, the Tourism Authori- ty of Thailand has developed a new strategy to recover from the crisis and restore tourism industry in the post-pandemic period [3].
Thailand's tourism industry was no exception, before COVID-19 it brought the country $96.5 billion and provided employment of 8.5 million people. In 2020, the number of for- eign tourists fell from 40 million to 7 million, leaving 2 million to 4 million people unem- ployed. More than a third of tourism businesses have closed. After all, the Tourism Authori- ty of Thailand has developed a new strategy to recover from the crisis and restore tourism industry in the post-pandemic period [3].
Keywords:
tourism industry; Thailand, Post-COVID-19 economy, post-pandemic period, development strategy, security, hygiene, sanitary and epidemiological standards, environmental friendliness, individual tourism, health tourism, luxury rest
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