BSU bulletin. Economy and Management
Bibliographic description:
, , , A Systems Approach to Market Research for New Product Promotion // BSU bulletin. Economy and Management. - 2026. №2. . - С. 112-119.
Title:
A Systems Approach to Market Research for New Product Promotion
Financing:
Codes:
Annotation:
The development and implementation of a new product concept is a key factor in ensuring the sustainable development of an enterprise and increasing its competitiveness. Mistakes made during market analysis and product concept development lead to significant financial losses and decline in consumer trust. A well-designed new product concept, based on research into consumer demand, the competitive environment and market opportunities, in turn, helps reduce the risk of commercial failure and ensure successful commercialization of the product. It has been proven that in today's environment the product concept becomes the link between enterprise's strategic goals and the practical implementation of management decisions. An assessment of the efficiency of new product implementation shows the high investment attractiveness of the developed concept and the possibility of its practical implementation in a real market environment.
Keywords:
concept, strategic goal, solution, efficiency, management, product, analysis, forecasting, value, functional focus.
List of references:
Article.pdf