BSU bulletin. Economy and Management
Bibliographic description:
, , , , ANTI-CRISIS MARKETING IN THE PANDEMIC PERIOD // BSU bulletin. Economy and Management. - 2021. №1. . - С. 72-79.
Title:
ANTI-CRISIS MARKETING IN THE PANDEMIC PERIOD
Financing:
Codes:
Annotation:
The article discusses the features of marketing activities in modern conditions as- sociated with the spread of coronavirus infection. COVID-19 has shocked the world and left many economies in dire straits. Many companies are now struggling to survive, and market- ing is essential to restore sales. How badly has the virus affected marketing, PR and sales? Contactless, remote, virtual are the main words in the description of technologies in 2020. Management of remote teams, remote sales support, virtual communication with the cus- tomer and the maximum acceleration of delivery have become priority areas for finding so- lutions for retail. Many innovations have already been tested in past years, but the pandemic has accelerated their implementation in the daily life of companies.
Keywords:
marketing; marketing strategies; anti-crisis marketing; marketing approach; pandemic; COVID-19; innovation; marketing communications.
List of references:
Article.pdf