NATIONAL MUSEUM OF THE REPUBLIC OF BURYATIA AS A RESOURCE OF THE REGIONAL CREATIVE INDUSTRY // BSU bulletin. Economy and Management. - 2021. №3. . - С. 19-26.

NATIONAL MUSEUM OF THE REPUBLIC OF BURYATIA AS A RESOURCE OF THE REGIONAL CREATIVE INDUSTRY

DOI: 10.18101/2304-4446-2021-3-19-26 UDK: 33 (571.14)

The article analyzes the role of the National Museum of the Republic of Buryatia in the development of the regional creative industry. The museum preserves a unique cultur- al heritage, which is considered as one of the main resources of the creative industry. Over the past ten years, the museum has been actively developing a brand name, publications and souvenir products, promoting its own line of museum products created on the basis of the richest collections, organizing a sales infrastructure (a sales exhibit "Art-Belig" has been opened in the Art Museum). We also considered the museum’s activity within the frame- work of the concept of "the economy of impressions" as a significant participant in branding of the territory, expansion of cultural tourism and creative industries. Thus, the article em- phasizes that the National Museum of the Republic of Buryatia is an integral part of the re- gional cultural industries.

museum, creative industry, resource, culture, heritage, museum product, tourism, collection, exhibition