, SUB-LINGUISTIC INTERACTION IN THE TEXTS OF REGIONAL ADVERTISING (THE CASE OF MESSAGES CREATED IN VINE FORMAT) // Bulletin of BSU. Language. Literature. Culture. - 2021. №1. . - С. 16-24.

SUB-LINGUISTIC INTERACTION IN THE TEXTS OF REGIONAL ADVERTISING (THE CASE OF MESSAGES CREATED IN VINE FORMAT)

DOI: 10.18101/2305-459X-2021-1-16-24 UDK: 81: 070

The article is devoted to the problem of linguistic diversity; its main feature is the coexistence of literary language units and specific units of social sublanguages, which are understood as varieties of language. We have studied sublanguage interaction in the advertising texts of the Republic of Buryatia (based on the material collected from the card-index of transcripts (decrypted texts) of advertising messages created in vine format (for example, @ chi_va_03 account). The language of the advertising text is as close as possible to the language spoken by consumers. In our opinion, the simple colloquial speech used in vines is a reflection of the colloquial speech of young people under the age of 35. We have identified and described the leading varieties of vernacular in regional ad- vertising messages created in vine format: colloquial inclusions, words and expressions, words from youthspeak, slang words. We consider regional dialects as the peculiarities of colloquial speech in vaines.

polyphony; sublanguages; vines; colloquial speech; advertising messages; youthspeak; vernacular; regional dialects.