, SOCIAL RESPONSIBILITY STRATEGY OF CORPORATE INNOVATION ACTIVITY // BSU bulletin. Economy and Management. - 2019. №2. . - С. 17-23.

SOCIAL RESPONSIBILITY STRATEGY OF CORPORATE INNOVATION ACTIVITY

DOI: 10.18101/2304-4446-2019-2-17-23 UDK: 338

On the one hand, innovative activity is considered as a key factor for improving the compet- itiveness of a corporation, on the other hand, the development and sale of innovative prod- ucts implies high risks and increases resistance in society. In this regard, the problems of so- cial responsibility of corporate innovation activity, affecting various spheres of society, should be studied in detail. The article discusses the significance of social responsibility of innovation activity for achieving the strategic goals of the corporation. We have identified the motives for social responsibility of the corporate innovation activities, substantiated the need to introduce social responsibility programs by domestic corporations, made an over- view of the methods for determining the effectiveness of corporate social responsibility, pre- sented the effectiveness of social responsibility strategy of corporate innovation activity based on a combination of economic and ethical motives, as well as the examples of the ef- fective performance of corporations that practice socially responsible behavior.

innovation activity; social responsibility; corporation; stakeholders; strategy; transparency; trust; ethics.