, , , IMPLEMENTATION OF CUSTOMER-CENTRIC POLICY IN ORGANIZATION OF HEALTH RESORT SERVICES // BSU bulletin. Economy and Management. - 2020. №1. . - С. 10-19.

IMPLEMENTATION OF CUSTOMER-CENTRIC POLICY IN ORGANIZATION OF HEALTH RESORT SERVICES

DOI: 10.18101/2304-4446-2020-1-10-19 UDK: 338.48

The issues related to customer-centric policy of service economy are of special importance since its implementation determines the conditions that ensure customer satisfaction with the level of service, quality of service, as well as the economic and social growth of service organization as a whole. We have analyzed the aspects of implementing customer-centric policy on the example of health resort services, where the process of interaction between consumers and service providers is a systemically important factor influencing the develop- ment of service activities. At the same time, the customer research and assessment of the quantitative and qualitative indicators of client-centeredness characterize the current trends in the activities of prevention and treatment facilities, including its main characteristics, such as quality of service, customer loyalty, strategic priorities of competitiveness.

service industry; health resort services; prevention and treatment facilities; customer-centric policy; interaction of manufacturers and consumers; customer satisfaction; service standards.