DIVERSIFICATION OF DEFENSE INDUSTRY COMPANIES IN THE INSTITUTIONAL CONTEXT OF RUSSIAN ECONOMY DIGITALIZATION // BSU bulletin. Economy and Management. - 2021. №3. . - С. 55-65.

DIVERSIFICATION OF DEFENSE INDUSTRY COMPANIES IN THE INSTITUTIONAL CONTEXT OF RUSSIAN ECONOMY DIGITALIZATION

DOI: 10.18101/2304-4446-2021-3-55-65 UDK: 334

The article deals with the problem of synthesis of an economic management sys- tem for the Russian defense industry company, which activity is diversified in manufactur- ing civilian products. Diversification is carried out in order to maintain the company's mar- ket position in the context of domestic industry digitalization and to reduce the volume of budget funding. Diversification presupposes such a way of transforming business processes, as a result of which the company's business projects will include the orders secured in a tar- geted manner by the state, business partners and the consumer community. Parallel support of dissimilar orders within one company leads to the transformation of the company’s busi- ness models and the transfer of the company's economic management system to regulation of business processes and business projects that differ both in the method of financial con- trolling and in requirements for the quality of products. In the article we have determined the differentiating factors of production and nuances in the division of thematic orders of a company in internal business processes. A diagram of an economic management system is proposed that interdependently regulates business processes and business projects of a com- pany, and simultaneously support several different business models. The actual business models for a diversified company are business-to-business, business-to-consumer, and busi- ness-to-government models. The results of the study are of theoretical and practical im- portance for defense industry companies, aiming at maintaining and strengthening their market positions in the institutional context of reducing the volume of government orders and digitalization of the economy observed today.

diversification, company, defense industry, economic management system, business model, regulation, business processes, business projects