, , ANIMATION PROGRAMS AS A FACTOR OF COMPETITIVENESS OF HEALTH RESORT INSTITUTIONS // BSU bulletin. Economy and Management. - 2022. №4. . - С. 109-118.

ANIMATION PROGRAMS AS A FACTOR OF COMPETITIVENESS OF HEALTH RESORT INSTITUTIONS

DOI: 10.18101/2304-4446-2022-4-109-118 UDK: 379.857

In the conditions of fierce competition in the market of tourist services, it is hard to imagine a health resort institution without animation services. This kind of entertainment allows tourists to get fun, so they want to visit the same tourist enterprise where they have already been again and again. Therefore, it can be argued that animation is a kind of adver- tising attracting guests and their acquaintances, and aimed at promoting a tourist product on the market to increase the profitability and tourism business. Inclusion of animation pro- grams of cultural and educational, sports and recreation, entertainment, adventure and gam- ing nature in the content of tourist routes and trips, in the work of tourist complexes increas- es their prestige and demand in the market of tourist services.

animation, animation programs, resort, sanatorium.