BSU bulletin. Economy and Management
Bibliographic description:
, THE DEVELOPMENT OF BRANDING AREAS AND THE NEED TO FOR THE NORTHERN BAIKAL // BSU bulletin. Economy and Management. - 2016. №1. . - С. 59-66.
Title:
THE DEVELOPMENT OF BRANDING AREAS AND THE NEED TO FOR THE NORTHERN BAIKAL
Financing:
Codes:
UDK: 338.485
Annotation:
This paper presents the historical development of the theory of branding territories, its basic concepts and elements. The need and urgency for the territories of Northern Baik- al is shown, as an opportunity for economic and social development of the region, in- crease its competitiveness, and the status of the Baikal region.
Keywords:
branding areas, Lake Baikal, Republic of Buryatia, North Baikal, branding destinations, tourism, the region's carrying capacity.
List of references:
Article.pdf