Dorji Banzarov Buryat state University
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BSU bulletin. Economy and Management

Bibliographic description:
Zhakharov B. S.
,
Дырхеев К. П.
DEVELOPMENT STRATEGY FOR PROMOTION ON THE MARKET OF DO- MESTIC TOURISM ON EXAMPLE GUEST HOUSE "TENGERI" // BSU bulletin. Economy and Management. - 2016. №2. . - С. 66-82.
Title:
DEVELOPMENT STRATEGY FOR PROMOTION ON THE MARKET OF DO- MESTIC TOURISM ON EXAMPLE GUEST HOUSE "TENGERI"
Financing:
Codes:
UDK: 334.02
Annotation:
Recreation on Lake Baikal is in great demand, both from Russian and from foreign tourists. "Tengeri" The company operates in the market of tourist services of the Repub- lic of Buryatia in 2004. During the work the company has gained a positive reputation and image, as well as the company has a steady customer base. The company continuously develops and implements innovative customer service technology. services market is growing in the tourism sector, so the subject of promotion of tourist sites re- levant. To understand the subject in detail, you need to consider popular tools promot- ing enterprise tourism industry and analyze in detail the features of the use of these in- struments and their effectiveness on the example of "Tengeri" guest house.
Keywords:
tourism, the strategy, the region's economy, the organization of the enter- prise.
List of references: