BSU bulletin. Economy and Management
Bibliographic description:
, BRANDING OF NORTHERN BAIKAL TERRITORIES: PROBLEMS AND PROSPECTS // BSU bulletin. Economy and Management. - 2017. №1. . - С. 59-66.
Title:
BRANDING OF NORTHERN BAIKAL TERRITORIES: PROBLEMS AND PROSPECTS
Financing:
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Annotation:
In the article we have studied internal and external environment of the territorial brand of Northern Baikal through PESTEL-analysis and SWOT-analysis, problems and prospects of its development. The area of Lake Baikal is rich in its recreational po- tential, has significant opportunities for development of different types of tourism, as well as sufficient capacity to meet the need for rest and recuperation of tourists and residents of the Republic of Buryatia.
Keywords:
branding of territories, Northern Baikal, Lake Baikal, the Republic of Buryatia, tourism, PESTEL-analysis, SWOT-analysis.
List of references:
Article.pdf