, , , , ASSESSMENT OF THE COMPETITIVE ENVIRONMENT THE FOOD SERVICES OF THE ULAN-UDE (42, 43, 44 QUARTERS) (MARKET RESEARCH) // BSU bulletin. Economy and Management. - 2016. №4. . - С. 12-17.

ASSESSMENT OF THE COMPETITIVE ENVIRONMENT THE FOOD SERVICES OF THE ULAN-UDE (42, 43, 44 QUARTERS) (MARKET RESEARCH)

UDK: 339.138

The article presents the results of this market research report: Assessment of the com- petitive environment in catering on the territory of 42, 43, 44 quarters of the city of Ulan-Ude. The basic concept of valuation of the competitive environment introduced by well-known authors — I. Ansoff, E. Golubkov. The article presents a list of potential competitors in the customer's company — "Set lunch 03", carried out their evaluation on the main factors of competitiveness of catering.

the competitive environment, the competitive status of the enterprise, the enterprise competitiveness factors.