ON THE DEVELOPMENT OF CORPORATE CULTURE IN STUDENT COMMUNITY // BSU bulletin. Education. Personality. Society. - 2021. №2. . - С. 21-27.

ON THE DEVELOPMENT OF CORPORATE CULTURE IN STUDENT COMMUNITY

DOI: 10.18101/2307-3330-2021-2-21-27 UDK: 37.013.78

The article is devoted to the problem of development of corporate culture in stu- dent community. We have analyzed various definitions of corporate culture and its struc- tural components (values, traditions, group norms and rules of behavior, symbols, rituals and others). It is noted that the concept of corporate culture is considered mainly in rela- tion to production collectives, various firms and industrial companies. Less attention is paid to the study and development of corporate culture in educational organizations. The issues of studying and forming corporate culture in educational organizations receive less attention in theory and practice. The article describes the corporate culture of educational organizations, which have various functions: integration of student community; improving the image and competitiveness of the educational institution; creation of psychologically safe environment; improving the quality of education, etc. We believe that the corporate culture in the educational organization should be based on humanist relations and close in- teraction of all participants of the educational process. This will create a psychologically comfortable, safe environment in the educational organization and meet the demands of teachers, students, their parents, as well as society and the state.

corporate culture, student community, education, socio-psychological climate, cohesion, image, educational environment, communication, learning.